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SEO and Marketing: Basic Tips and Definitions
In its simplest form, promotion is a tool or strategy under the marketing umbrella. The marketing umbrella covers the creation or manufacturing of a product or service, R&D, distribution, and any other elements needed to get a product from creation to the consumer. Promotion creates visibility.
Utilizing online promotion means you will be using the internet, search engines, and SEO. SEO is the process of getting the search engines to find and rank your content. You obviously want a high ranking so when a searcher (potential customer) types in a search term (keyword) your site may be one of those on that first SERP.
Marketing and especially SEO can be confusing and seem like a daunting task to undertake, but once you understand the basics it becomes less intimidating.
SEO and Marketing Definitions
1. SEO – search engine optimization: “the process of creating and adjusting website content with the goal of improving search engine rankings.” (according to Compendium.com)
2. SERP – search engine results page – the page results from a search query.
3. Keyword – “any word or phrase a searcher might use to describe or identify a desired resource on the Internet.” When using keyword in your title, it’s important to use the keyword in the beginning of the title. Rather than use “How-to-Guide for SEO,” opt for “SEO: A How-to-Guide.” (according to Compendium.com)
4. Organic Traffic or Marketing – free strategies, such as Twitter, blogging, article marketing, etc.
5. Paid Traffic or Marketing – utilizing paid/sponsored ads, such as Google adwords, etc.
6. Ranking – your position (how high up) on the SERP: the higher the better. In other words, you want to be on the first SERP, or at least within the first few pages.
7. Anchor text – linking to other websites and/or pages directly from text within your content. This strategy should be used to bring the reader to your products, to other related articles you’ve written, to another site that has useful information pertinent to your post, and/or to link to a site you’re mentioning.
Providing readily accessible information and links through anchor text will give your readers more “bang-for-the-buck.” It will give the reader a broader reading experience, and she will definitely appreciate it – this builds a relationship . . . and trust.
Karen Cioffi is an author, ghostwriter (for authors, bloggers, and businesses), freelance writer, reviewer,
and on the team of DKV Writing 4 U (http://www.dkvwriting4u.com). She is also the founder and manager
of VBT Writers on the Move, and co-moderator of a children's writing critique group.
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